Hailey Bieber
"Rhode turned glaze into a category."
Hailey Bieber — Sold Rhode For $1 Billion — Key Facts
- Rhode Hit $212M Revenue. Rhode hit $212M in revenue in its third year — before the sale.
- Sold Rhode For $1B. Sold Rhode Beauty to e.l.f. Beauty for $1 billion in 2025.
- Married Justin Bieber. Married Justin Bieber in 2018 — combined wealth now $400M+.
- 55M IG Followers. Has 55M+ Instagram followers — major marketing engine.
- Had Baby In 2024. Welcomed her first baby with Justin in 2024.
- Cover Girl Model. Has been on covers of Vogue, ELLE, Harper's Bazaar.
- Levi's Brand Ambassador. Has had major deals with Levi's, Bare Minerals, and more.
- 'Strawberry Girl Summer'. Her aesthetic spawned the 'strawberry girl' marketing wave of 2023.
- $130M Net Worth. Hailey Bieber's net worth is estimated around $130 million.
- Strawberry Glaze Lip. Her 'strawberry glaze' lip launched a global beauty trend.
🍓 The Skincare Founder
Editorial estimate from public reporting — Hailey Bieber sits at #51 of 60 on our Celebrity Money Index.
Rhode turned glaze into a category.
Hailey Bieber ranks #51 of 60 on our Celebrity Money Index and #7 of 10 among Creators. Their archetype is "The Founder Model" — strongest at side hustle and weakest at comeback.
Hailey Bieber's 10-dimension breakdown
Each dimension is scored 0–100 against the full Top 50 cohort.
Brand extensions, licensing, side businesses.
Total empire size and multiple income streams.
Long-term planning and stable financial behavior.
Patience, compounding, decades-long wealth preservation.
Royalties, ownership, evergreen income streams.
Cars, yachts, jets, watches — extreme luxury appetite.
Philanthropy and giving relative to wealth.
Lives well below their means relative to income.
Angel and venture investing instincts.
Recovering from bankruptcy, scandal, or career collapse.
What this profile means
- Side Hustle · 92Brand extensions, licensing, side businesses.
- Wealth Builder · 85Total empire size and multiple income streams.
- Disciplined · 75Long-term planning and stable financial behavior.
- Comeback · 30Recovering from bankruptcy, scandal, or career collapse.
- Startup Investor · 55Angel and venture investing instincts.
- Frugal · 55Lives well below their means relative to income.
Hailey Bieber money FAQ
What is Hailey Bieber's net worth?+
Hailey Bieber's estimated net worth is approximately $350M (USD), based on public reporting. They rank #51 of 60 on our Celebrity Money Index with a composite score of 92/100.
How rich is Hailey Bieber's money personality?+
Hailey Bieber scores 92/100 on our composite Celebrity Money Index, ranking #51 of 60 overall and #7 of 10 in the Creators category. They are best described as "The Founder Model".
What is Hailey Bieber best at, money-wise?+
Hailey Bieber's strongest dimension is Side Hustle (92/100), followed by Wealth Builder (85) and Disciplined (75). Brand extensions, licensing, side businesses.
What is Hailey Bieber's weakest money dimension?+
Their lowest dimension is Comeback at 30/100. Recovering from bankruptcy, scandal, or career collapse.
What financial archetype is Hailey Bieber?+
Hailey Bieber is "The Founder Model" — Rhode turned glaze into a category.
How are these scores calculated?+
Each celebrity is scored 0–100 across ten money-behavior dimensions — long-term investing, wealth building, frugality, luxury spending, side hustles, startup investing, comebacks, generosity, passive income, and discipline. The composite Overall score is a weighted blend where positive habits add points and pure luxury spending lightly subtracts. Editorial estimates from public reporting — not financial advice.
