A 100-year-old, NASDAQ-listed bank quietly running one of the most aggressive savings promos of the year. Here's our honest breakdown of who Valley Direct is actually for.
Use promo code FRESHSTART at signup to unlock the bonus tier.
PickYourBank Rating
9.4
Overall
9.6
Savings APY
9.8
Bonus offer
9.7
Trust & history
8.8
Mobile app
3.79%
Savings APY
Up to $1,500
Welcome bonus
$0.01
Min. to earn APY
FDIC
Insured to $250K
Founded in 1927, Valley National Bank (parent Valley National Bancorp, NASDAQ: VLY) is a full-service U.S. commercial bank with roughly $60+ billion in assets and branches across New Jersey, New York, Florida, and Alabama.
Valley Direct is its nationwide online savings product — currently paying 3.79% APY with a welcome bonus up to $1,500 via promo code FRESHSTART.
Founded
1927
Ticker
NASDAQ: VLY
HQ
Morristown, NJ
Charter
National Bank
Nearly 100 years old
Operating continuously since 1927
FDIC insured
Deposits insured up to $250,000 per depositor
Fully digital onboarding
Open Valley Direct online in minutes
Big-bank welcome offer
Up to $1,500 with promo FRESHSTART
Valley Direct is the headline product, but Valley Bank is a full-service institution covering everything from CDs to mortgages.
The flagship online savings account.
3.79% APY · Up to $1,500 bonus with promo FRESHSTART
Lock in a competitive fixed rate.
Terms from a few months to several years
Everyday banking with optional perks.
Multiple tiers — including interest-bearing options
Built for SMBs and commercial clients.
Checking, lending, treasury & merchant services
Home, auto, and personal lending under one roof.
Mortgages, HELOCs, and personal loan options
Advisory services for higher-net-worth clients.
Planning, investments & trust services
Open your high-yield account online in a few minutes. Have your SSN and ID ready.
Apply the code at signup so your account is eligible for the welcome bonus tier.
Transfer in funds within the promo window — bonus size scales with deposit amount.
Watch interest accrue daily and your welcome bonus post per the offer terms.
Yes. Valley National Bank (parent company Valley National Bancorp, NASDAQ: VLY) was founded in 1927 and operates branches across New Jersey, New York, Florida, Alabama and other states. It is FDIC-insured (Member FDIC).
New customers can earn up to $1,500 with qualifying deposits when they use promo code FRESHSTART at account opening. The exact bonus tier depends on how much you deposit during the promotional window — see the offer page for the full bonus schedule.
Valley Direct currently offers 3.79% APY on the high-yield savings account, with no minimum balance required to earn the rate. APYs are variable and can change at any time.
Deposits are FDIC-insured up to $250,000 per depositor, per ownership category. Valley National Bank has operated for nearly 100 years and is publicly traded on NASDAQ.
No. Valley Direct is an online high-yield savings product available to U.S. residents nationwide. You manage everything via web and the Valley Bank mobile app.
Open Valley Direct today and use promo code FRESHSTART to unlock the welcome bonus tier.
Advertiser disclosure: PickYourBank.com may receive compensation when you open an account through our links. APYs and bonus terms are set by Valley Bank and may change at any time — always confirm current rates and bonus eligibility on Valley Bank's official site before applying.
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