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San Francisco, California skyline
Rank #36 of 50

San FranciscoMoney Index August 2026

"Highest highs, hardest math."

The Risk-Taker West · California Score 138

38% Own Their Home

Only 38% of San Francisco households own — well below the US average of ~65%. Most residents are still renting.

San Francisco — Money Index — Key Facts

  • 38% Own Their Home. Only 38% of San Francisco households own — well below the US average of ~65%. Most residents are still renting.
  • 18% of Land Is Parks. About 18% of San Francisco is parkland — one of the greenest big US cities. Free outdoor recreation quietly cuts your entertainment budget.
  • Happiness Score: 64/100. Residents rate life in San Francisco a 64/100 — roughly the US average.
  • Median Household: $136k. San Francisco households earn about $136k — roughly 81% above the US average.
  • 21% Savings Rate. San Francisco households save about 21% of income — well above the ~8% US average. Quiet wealth, compounding fast.
  • San Francisco Quirk. SF was the first US metro where the median home price crossed $1.5 million.
  • 33-Minute Commute. San Francisco's one-way commute averages 33 minutes — 6 minutes longer than the US average. That's ~253 hours a year stuck commuting.
  • Financial Stress: 62/100. Money stress in San Francisco sits at 62/100 — close to the national norm.
  • Cost of Living: 244. San Francisco is about 144% more expensive than the typical US city. A $75k salary here feels more like $31k elsewhere.
  • Work-Life Balance: 48/100. San Francisco scores only 48/100 on work-life balance. Long hours and long commutes are the local norm.
See the full US city money rankingsMake More Money!
Median income
$136k
Household, annual
Savings rate
21%
Of household income
Cost of living
244
100 = US avg
Homeowners
38%
Vs. US avg ~65%
The short answer

San Francisco has the country's highest concentration of high-net-worth individuals — and its highest rents.

With a median household income of ~$136k, a 21% savings rate, and a cost-of-living index of 244, San Francisco ranks #36 of 50 US cities in our overall money index.

Breathing room & getting around

Green space & commute

Two underrated money levers: how long you spend getting to work, and how much nature you can reach without paying for it.

Green space
18%

San Francisco is one of the greenest big US cities — about 18% of city land is parkland, far above the big-city median (~11%).

  • Source: Trust for Public Land ParkScore
  • Parks lower stress and lift nearby property values
  • Free recreation = zero-cost lifestyle upgrade
Avg commute
33 min

San Francisco's commute (~33 min one-way) is well above the US average of ~27 minutes. Long commutes quietly tax income, health and savings.

  • Source: US Census ACS mean one-way travel time
  • Owning a car runs ~$10k/year on average in the US
  • 10 fewer commute minutes/day ≈ 80 hours back per year
Where it goes

Typical San Francisco household budget

Modeled split of $100 of after-tax income, scaled to San Francisco's cost of living and savings rate.

Rent / Housing
42%
Food & Dining
13%
Transit / Car
9%
Utilities
6%
Entertainment
8%
Savings & Invest
21%
Other
2%
The full picture

How San Francisco feels about money

Digital payment adoption90%
Credit card usage84%
Have 3-month emergency fund68%
Happiness score64/100
Work–life balance48/100
Stress level62/100
Avg commute
33m
One-way
Green space
18%
Of city land · ParkScore
Card use
84%
Of payments
Digital pay
90%
Tap, Apple Pay, Venmo
Did you know

Four San Francisco money truths

Households save about 21% of income

San Francisco's savings rate runs 21% — automate even one extra percentage point and you compound serious money over a decade.

Cost of living index sits at 244 (US avg = 100)

San Francisco runs above the US average, so price discipline matters more here than in most metros.

38% of households own their home

Owning unlocks fixed housing costs and equity. Renters here can still build wealth — just channel the difference into index funds and a high-yield savings account.

Happiness score 64/100 · Stress 62/100

California residents in San Francisco report a 64/100 happiness score with stress at 62/100 — money habits and lifestyle here track that mix closely.

Surprising fact

"SF was the first US metro where the median home price crossed $1.5 million."

Play the game

Money lessons from San Francisco

  1. 1

    Equity over salary, almost always

  2. 2

    Don't anchor to peak comp

  3. 3

    Save 50% when the year is good

See the full US city money rankings
Real questions

San Francisco money FAQ

Is San Francisco, California a good city for saving money?+

San Francisco households save about 21% of income, with a happiness score of 64/100 and a work-life balance score of 48/100. San Francisco has the country's highest concentration of high-net-worth individuals — and its highest rents.

What is the median household income in San Francisco?+

The median household income in San Francisco, California is roughly $136,000 per year. About 68% of households have a 3-month emergency fund.

How affordable is San Francisco?+

San Francisco's cost of living index sits at 244 (100 = US average). Homeownership stands at 38%.

How long is the average commute in San Francisco?+

San Francisco's commute (~33 min one-way) is well above the US average of ~27 minutes. Long commutes quietly tax income, health and savings.

How much urban green space does San Francisco have?+

San Francisco is one of the greenest big US cities — about 18% of city land is parkland, far above the big-city median (~11%).

What money personality fits San Francisco?+

The Risk-Taker — Comfortable with volatility — and the upside it brings.

What's surprising about money in San Francisco?+

SF was the first US metro where the median home price crossed $1.5 million.

Nearby

Other West metros