Sweden
Pensions, IKEA, and equity culture.
Sweden, Top 5 Money Index at WC 2026 — Key Facts
- $622.6B Economy. Sweden's total economy is worth $622.6B — that's the financial muscle behind their World Cup campaign.
- 1958 World Cup Finalists. Sweden hosted and reached the 1958 World Cup Final — losing only to Pelé's Brazil.
- Zlatan: Bicycle Kick From 30 Yards. Zlatan Ibrahimović scored a 30-yard bicycle kick vs England in 2012 — voted the greatest goal of the 21st century by many.
- Squad Worth $302M. Sweden's 2026 squad is valued at $302M — #20 of 48 nations, about 19% of the world's most valuable squad (England).
- Saunas and Sub-Zero Football. Sweden plays competitive football in temperatures other leagues would cancel — and the Allsvenskan keeps producing pros.
- $89K Median Wealth. Median household wealth in Sweden is $89K — ranked #7 of 48 WC nations.
- IKEA Money + Football. IKEA, Spotify, Volvo — and a football team that beats nations 5x its size. Sweden punches above its weight everywhere.
- Women's World Powerhouse. Sweden's women have medaled at 4 of the last 5 Women's World Cups — one of football's most consistent programs.
- FIFA World #43. Sweden enters the 2026 World Cup ranked #43 in the world by FIFA, coached by G. Tomasson.
- Alexander Isak. Their crown jewel is valued at $130M — about 43% of the entire Sweden squad.
🇸🇪 Sweden — Top 5 Money Index at WC 2026
Significant Football Achievements
Sweden's World Cup squad
Alexander Isak
Star of Sweden's 2026 campaign.
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Meet the nation
Swedes are among the world's most invested households — over 80% hold stocks via private and pension wrappers. A model of long-term wealth building.
About 80% of Swedish adults own stocks — one of the highest rates in the world.
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The football pavilion
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Sweden FAQ
What is Sweden's financial personality?
Sweden is "The Nordic Investor". Swedes are among the world's most invested households — over 80% hold stocks via private and pension wrappers. A model of long-term wealth building.
How wealthy is Sweden?
Sweden has a GDP per capita of $59K, a total economy of $622.6B, and median household wealth of $89K. It ranks #7 of 48 World Cup nations on wealth.
What is Sweden's savings rate?
Households in Sweden save about 14% of disposable income, and 80% of adults participate in the stock market.
How strong is Sweden at the 2026 World Cup?
Sweden enters the 2026 World Cup ranked #43 by FIFA, coached by G. Tomasson, with Alexander Isak as their star player (market value $130M). Their full squad is valued at $302M.
Which group is Sweden in at the 2026 World Cup?
Sweden is drawn in Group F of the 2026 FIFA World Cup co-hosted by the USA, Canada and Mexico.
What are Sweden's biggest football achievements?
Sweden's honours include: WC best: 2nd 1958, 🥉 3rd 1950/1994.
